Insights
Our perspective on creating meaningful events and experienced insights from the industry.
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Swag continues to be one of the key must-haves for clients when it comes to planning events that make a lasting impact. ...What the Future of Event Swag Looks Like
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Fifteen years ago, Sequence Events started with a simple question: What if there was a better way?The Story of Sequence Events: 15 Years of Asking “Why”
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The most successful events start long before the venue is booked, the agenda is set, or the first vendor is contacted. ...The Questions We Ask Ourselves After Every Event
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The most successful events start long before the venue is booked, the agenda is set, or the first vendor is contacted. ...What Is Event Strategy, and Why It Matters Before You Plan Anything
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Ask someone what made an event worth attending, and they'll rarely start by talking about the number of sessions, the ...What Makes an Event Worth Attending
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There’s a moment in almost every event development process when the instinct to add starts to kick in.Why “Less Is More” Is a Strong Event Strategy
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We cannot understate how critical Discovery is to our success as a strategic agency. Our findings and key takeaways are ...The Discovery Process (Part II) - The Launch Sequence Process
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Sequence is very proudly a strategy-first agency. To us, that means that everything we do is seen through the lens of ...What is Event Discovery, and Why Do We Do It?
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Our third installment regarding the SEQ Discovery process is how we put the findings into action for our clients’ ...How Discovery Leads to the Experience (Part III)
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To get to that final ta-da takes a lot of behind-the-scenes effort that never shows up in social media pics or recaps.The 5 Things (of Many!) That Attendees Don’t See (But Are Critical to Any Event’s Success)
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The event wraps, a recap email and social posts go out, and then the momentum naturally shifts until it’s time to ...7 Ways to Keep Attendees Engaged Year-Round
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At Sequence Events, we don’t start by asking what kind of event something should be. We start by asking why it exists ...How to Choose the Right Event Format for Your Goals
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Event producers spend months thinking about both strategy and execution, like how the event flow supports the client’s ...6 Things Guests Actually Remember After an Event Ends
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Within minutes, most people form a gut impression of the event, and that impression tends to stick. Here are a few of ...What Event Attendees Notice First (And Why It Matters)
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Connection at events and conferences is often treated as a programming element. Add a networking break. Schedule a ...How to Design Event Spaces That Encourage Connection
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Registration is your first real chance to understand who’s showing up and how to design an experience that actually ...6 Unexpected Questions to Ask Guests During Event Registration
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At Sequence Events, we’ve learned that the strongest working relationships start with asking the right questions9 Questions We Ask Before We Say Yes to a Client Project
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It’s easy to think of an event as something that begins when doors open and ends when the lights go down.The Power of the Pre-Event: Why What Happens Before Guests Arrive Matters
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As the year comes to a close, we’re pausing to look back at the moments that shaped us, and the events that inspired ...Our Team’s Biggest Wins of 2025, and the Lessons We’re Carrying Into 2026
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At Sequence, we’ve seen time and again that the smallest details often make the biggest impact.Little Touches That Make a Big Impression at Events
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Event design isn’t just about what guests see—it’s about what they feel.How to Engage All Five Senses in Event Design
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Companies are using their own offices for team-building moments, client programming, and internal celebrations, the ...The Rise of the In-Office Event: Turning Workspaces Into Experience Spaces
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If there’s one thing we know about events, it’s that “engagement” isn’t what it used to beThe New Rules for Attendee Engagement
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Ready to book a venue for your upcoming event? Wait! Before you sign on the dotted line, there’s a smarter first step: ...8 Reasons Your Event Agency Should Be Doing Your Venue Research
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At Sequence, we love turning complex or more serious topics into experiences people look forward to and remember. Here ...How to Elevate Niche Topics Into Extraordinary Event Experiences
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When you’re producing an annual event—or a whole series of events—it’s easy to get stuck in the push and pull between ...Why A Creative Throughline is the Secret to Stronger Annual Event Strategy
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[Download] Inside Manhattanʼs Hottest New Event Spaces for 2025Inside Manhattanʼs Hottest New Event Spaces for 2025
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[Download] Discover 7 on-trend theme ideas to elevate your year-end celebration. Download Sequence’s free, guide to ...7 On-Trend Theme Ideas to Elevate Your "Year-End Celebration"
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It might be August, but trust us—now’s the time to start thinking about your company’s end-of-year celebration.It’s Time to Plan Your End-of-Year Celebration
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Logo placement at live events isn’t just about visibility for your brand or sponsors—it’s about storytelling.How to Use Logos Thoughtfully in Event Design
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When it comes to evaluating an event’s success, ROI is often the first thing people think, but we believe is just one ...How to Measure the "ROs" of Your Event Beyond Just ROI
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CCO and Co-founder Lizz Torgovnick shares lessons, helpful tips, and surprising insights from the ground at the world’s ...What We Learned From Producing Our First Activation at Cannes Lions
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Inside GumGum’s Nostalgic Activations at POSSIBLE and Cannes LionsThe SEQ Report: Inside GumGum’s Nostalgic Activations at POSSIBLE and Cannes Lions
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These hard-earned tips will help you travel smarter, work better, and maybe even sneak in a little sleep on the plane!Team SEQ’s Top Tips for Business Travel
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When we talk about ROI in the event world, it often boils down to balancing costs—like venue, production, catering, and ...Why Successful Events Are About More Than Just ROI
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5 Ways to Make an impact at a Festival ActivationBrand Crush: Why We’re Crushing on Festival Activations
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Recently, we sat down with Shannon Scanlin, GumGum’s Senior Manager, Global Marketing, to explore why live events have ...How SEQ Client GumGum Is Using Live Events to Elevate Its Marketing Strategy
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10 crucial questions to ask potential event partners during your initial meetings and RFPs10 Essential Questions to Ask a Potential Event Partner
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Here’s a rundown of some essential do's and don'ts to help you master the art of event swag.How to Elevate Your Event's Impact With Purposeful Swag
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How to prepare for bad weather at events.How to Prepare for Unexpected Weather at Events
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Creating stage designs that make a major impact.10 Ways to Create a Stage Design That Makes a Major Impact
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Strategic events like big sales kickoffs, team-building retreats, networking happy hours, and smaller internal meetings ...
Why Strategy Is Crucial When Planning an Employee Engagement Event
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Immersive, standalone consumer activation, a sponsor booth at a conference or trade show, the key to success is a ...What’s Working Now in Experiential Marketing
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Tips for effective and strategic milestone and anniversary celebrations.7 Tips for Planning an Effective Anniversary Event
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As 2025 kicks off, the event industry is buzzing with fresh trends and exciting innovations. Here are six creative ...7 Creative Trends We’re Excited About for 2025
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For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy.9 Strategies to Turn Your Fundraiser Into a Year-Long Success
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In the spirit of the season, check out our (by no means comprehensive!) gratitude list for 2024.What Team SEQ Is Thankful for This Year
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Live events empower creators to build trust, grow audiences, and unlock revenue. Brands, too, can connect authentically ...Why Live Events Are Crucial in the Creator Economy
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In the world of event production, our interns aren’t just here for the ride—they bring fresh ideas, push limits, and ...6 Best Practices for Working With Interns
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How to Convince the C-Suite to Host a Meeting or EventHow to Convince the C-Suite to Host a Meeting or Event
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At Sequence Events, creativity isn’t just something we strive for—it’s the very essence of who we are and what we do.6 Places Team SEQ Finds Creative Inspiration
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Here are some pro tips for timing, location, programming, and more that will turn your welcome reception it into the ...How to Host an Impactful Welcome Reception at Your Next Conference
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From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to ...9 Strategies for Mitigating Event Hiccups
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The POSSIBLE conference has become a powerhouse in the marketing sphere, notching a 40% surge in attendance and drawing ...The SEQ Report: Inside GumGum’s Show-Stopping Debut at the POSSIBLE Conference
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Here are some things we look for when choosing vendors, and why these factors encourage us to build long-lasting ...5 Essential Traits of a Great Vendor Partner
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Hooking up with other brands for event partnerships. This isn’t just a tactical approach to marketing; it can be a way ...Brand Crush: Collaboration
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A networking event is a strategic opportunity to forge professional relationships and strengthen existing ones. Here ...What Makes a Good Networking Event?
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8 Must-Have Moments at a Sales Kick-Off Event8 Must-Have Moments at a Sales Kick-Off Event
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Here are 15 of our top tips for producing nonprofit events with impact.15 Quick Tips for Producing an Effective Nonprofit Event
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Benefits of hiring an external event agency is ability to cut through the clutter when it comes to complex logistics - ...Best Practices for Working With an External Event Team
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Employee engagement events can significantly impact an organization's success by boosting morale, enhancing team ...7 Must-Read Tips for Employee Engagement Events
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We produce large conferences to intimate workshops, we appreciate the power of small events and roadshow concepts—as ...The Power of Small Events
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Reddit seems to be nurturing a demographic shift in our favorite way: through live events and activations. So today, ...Brand Crush: Reddit
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Every event should be a strategic part of a year-round marketing plan—which means it’s crucial for us to view each ...5 Tips for Maximizing Your Event Marketing Plan
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Here at SEQ, we think consistent branding and design is crucial, particularly for large conferences.Why Your Event Needs a Strong Visual Identity
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Live events and conferences present a unique opportunity for sponsors to engage with their target audience in ...How to Effectively Integrate Sponsors at Your Next Conference
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SEQ’s Chief Creative Officer Lizz Torgovnick has witnessed firsthand the transformative power of events—and has some ...Future Forecast: 7 Event Industry Predictions for 2024
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Choosing the right name for your event or conference is a crucial way to communicate to attendees and non-attendees ...6 Things to Think About When Choosing a Name for Your Conference
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For this special Thanksgiving blog post, we wanted to shine the spotlight on some of our former interns and the amazing ...6 Former Interns Reflect on Their Time at Sequence
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Tapping into nostalgia is a way to foster connections, drive engagement, and create lasting memories. Here are five ...Brand Crush: All-Things Nostalgia
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Understanding your audience is the single best way to build a memorable experience attendees will remember for years to ...How to Identify (and Appeal to) Your Event’s Target Audience
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One of the benefits of live events? The irreplaceable connections, networking, and insights that arise when you gather ...How to Get the Most Out of Your Event’s Breakout Sessions
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We asked Team SEQ why creativity and design are so important, how to work them into the budget, the tangible ways they ...The Importance of Creativity & Design
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Whether we’re organizing a corporate conference, a brand activation, or a holiday party, here are some tips on how we ...How to Choose the Ideal Event Venue
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Sequence really knows how to produce an impactful investor conference. Here are five tips we’ve learned along that way ...5 Ways to Level Up Your Next Investor Conference
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At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at ...What's Working Now in Trade Show Booths
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We’re impressed by brands that think outside the box. This summer, we’ve got a brand crush on BÉIS, the travel ...Brand Crush: BÉIS
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In today's fast-paced media landscape, organizing events that capture the attention of the press requires thoughtful ...5 Tips for Planning Engaging Press Events
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Believe it or not, ‘tis the season to start planning your organization’s holiday party.6 Holiday Party Predictions for 2023
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Everyone deserves to feel respected, valued, and safe at our events. It benefits the event by allowing attendees to ...Planning Inclusive Events for LGBTQIA+ Attendees
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Every event has different priorities, and identifying your basic goals and needs allows you to plan where to spend the ...Areas Of Your Event Budget That Should Never Be Sacrificed
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Here are some key questions to ask yourself when developing an event strategy, before you get into the planning phase.2023 Is the Year to Lean Into Strategy In Events. Here’s How.
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Here are our 6 tips for choosing a speaker, establishing clear communication, coordinating travel and contract ...6 Smart Tips for Working With Keynote Speakers
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Here are some key steps we take during the process of launching a new event, from initial research to client ...Are You Launching a New Event? Here's Where to Start
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While the Sequence Team was on-site last week to produce a client booth, I had the opportunity to connect with ...What was the Buzz at Shoptalk 2023?
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AI is going to impact the majority of businesses—but for an industry like events, which is traditionally non-scalable ...Five Ways AI Will Disrupt the Events Industry
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As we're excited that in-person events are in full swing, here are some creative ways to ensure your guests are ...7 Smart Ways to Get Guests Interacting at Your Next Event
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San Diego Comic-Con International connects fans, celebrities and artists from around the globe to celebrate the past, ...Brand Crush: San Diego Comic-Con International
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Physical and Mental Wellness is currently trending at in-person events and activations in a big way. Here are some ways ...Seven Ways Events Can Nurture Guests' Physical and Mental Wellness
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We are thrilled to introduce Sequence's newest partner, Erin Rynn!Sequence Brings on a Fourth Partner
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Check out what we felt were major takeaways at NRF's Big Show and how they will impact future events!Our Top Five Takeaways from NRF 2023 — and how they will impact events
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We asked our fearless CEO, Adam Sloyer, to share some thoughts, feelings and his six major predictions regarding the ...The State of Events: Six Predictions for 2023
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As 2022 comes to a close, the Sequence team is reflecting on this year of transition — when IRL events returned in full ...Team SEQ Lessons From 2022, and a Look Ahead to 2023
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At Sequence Events, we firmly believe that even if you can’t implement every eco-friendly element you’d like, something ...8 Simple Sustainability Hacks for Your Next Event
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As the holiday season approaches, we at Sequence feel a tremendous sense of gratitude.Leading with Gratitude
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Sequence has been named one of the “100 Best Places to Work in New York City” for 2022 – and #20 overall in the Small ...Sequence Recognized by Crain’s As Top 100 Places to Work in NYC
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Sephora's in-store experience gives shoppers the ability to experiment and visualize what their products might look ...Brand Crush: Sephora
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If you want to get the most out of your trade show experience, it’s important to head in with a strategy-first ...Five Questions To Ask Yourself Before Designing and Producing Your Next Trade Show Experience
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There’s nothing we love more than bringing people together to enjoy a shared experience. That’s why we are crushing on ...Brand Crush: Nintendo
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We believe that events should bring attendees a sense of joy and connection. In honor of Disability Pride Month, we ...Tips to Make Your Next Event More Accessible and Inclusive
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Any great experiential marketing event should have SWAG that fits its audience. Here are five tips for finding the SWAG ...5 Stand Out SWAG Options for Experiential Events
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Sequence reveals their 5 best tips for taking attendee engagement at hybrid events to the next level.5 Tips for Creating Engaging Hybrid Events
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Our CEO, Adam Sloyer, discusses the future of work and its impact on events.The Future of Work -- and Events
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Sequence knows what it takes to make virtual spaces come alive & offer a sense of real-world connection, and that’s why ...Brand Crush: Roblox
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As Covid protocols continue to evolve, Sequence shares tips on how to keep up with best practices, to ensure memorable ...How to Keep Up with Event-Safety Covid Protocols
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VP of Business Development at Sequence, Liz Kamiel, shares her 10 most memorable moments from Shoptalk 2022.10 Most Memorable Moments at Shoptalk
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Summer is the perfect time to invest in employee engagement events that bring your team together for some fun and ...Planning Your Company’s Perfect Summer Outing
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Our Chief Operating Officer, Erin Rynn, reflects as Sequence returns to the office and settles into a new home.COO, Erin Rynn, Reflects as Sequence Returns to Office
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Experiential brand and sponsorship activations still count! Here are our five key takeaways from recent activations by ...Five Ways Brands Can Activate Creatively During the Pandemic
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As experts in experiential design and production, we believe events are one of the most effective ways to connect ...Why Events Are Important To Your Marketing Strategy
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Whether in-person, virtual or hybrid events, we design experiences where our clients’ brands are present and stand out ...Five Tips For Designing Brand Activations That Stand Out
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The equation of Covid + events continues to give us all a lot to navigate. Sequence shares thoughts and insights on ...Omicron’s Impact on Events: What Sequence is Seeing & Hearing
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We’re all hoping 2022 brings some long-term stability to events (and the world!). A handful of SEQ’ers share their ...Event Industry Predictions for 2022
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Sequence partnered with pocket.watch, the Kaji family’s agency, to bring the first-ever Ryan’s World FanFest to life.How Team SEQ Brought Ryan’s World First-Ever Virtual FanFest to Life
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With #GivingTuesday approaching on Nov. 30, we are sharing our Brand Crush on a nonprofit client that is near and dear ...Brand Crush: Center for Reproductive Rights
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Team SEQ knows all about effective, fun virtual employee engagement activities that boost brand and employee morale, ...Five Ideas for Dynamic Virtual Employee Engagement Events
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After a decade in business, Team SEQ’s founders reflect on the 10 most important lessons they’ve learned during the ...10 Lessons Team SEQ’s Founders Have Learned
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We’ve produced many unforgettable events during the last 10-years. For our SEQiversary, it seemed only fitting to share ...10 Memorable Events We’ve Produced This Last Decade
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As the Delta variant of COVID-19 makes its rounds, Team SEQ is helping clients reassess their event plans to consider ...The Delta Variant's Impact On Upcoming Events
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We’ve got a major (brand) crush on longtime client LEGO! Find out why LEGO has been impressing us with some courageous ...Brand Crush: LEGO
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With the Delta variant on everyone’s minds, Team SEQ is sharing five suggestions to take into account while designing ...Planning for In-Person Events with the Emergence of Delta
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We're outlining why working with an event agency might be exactly what your team needs to create your next event, even ...Four Reasons To Engage An Event Agency
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As people return to the office & the focus on employee engagement rises, we are sharing a few ideas on how to elevate ...Five Ideas To Elevate Your Employee Engagement Event
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Team SEQ caught up with Lindsay Meck, Director of Production & Digital Strategy at Dow Jones, about what's next for the ...Team SEQ Chats With Industry Insider On Shifting Landscape Of Events
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Team SEQ is discussing the benefits of hybrid events beyond the format ensuring opportunity for a Covid-safe ...Five Benefits to Hybrid Events Beyond Health & Safety
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Happy Pride month! Team SEQ talks hybrid Pride events happening from NYC to LA and more.Pride Events Are Back! SEQ Talks Hybrid Pride From LA to NYC
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#TeamSEQ partnered with The Wall Street Journal to bring the in-person component of their Future of Everything Festival ...How Team SEQ Kept The Wall Street Journal's Drive-In Event Safe & Fun
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There's plenty of takeaways that we will apply to the new world of in-person & hybrid experiences from virtual events. ...Three Lessons from Virtual We’re Taking Back to Hybrid & Live
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We have been creating more and more robust swag options these days. We’re not just talking about any kind of swag, but ...The Only Thing Better Than SWAG is Sustainable SWAG
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As we embark on a new frontier & get back to in-person events, COVID-safety will be a priority. Here are Team SEQ's 5 ...Five Considerations For A COVID-Safe Event
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Team SEQ takes the guesswork out of planning a live outdoor, or indoor/hybrid summer event during these ever-changing ...What To Consider When Planning Hybrid, Summer Events
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SEQ produced the Center for Reproductive Rights virtual gala during Women’s History Month & just after Intl. Women’s ...Celebrating Women & Our Clients Who Support Them
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Our team is sharing a list of the latest COVID-19 updates on event guidelines, what our clients are saying, and what we ...Live, Hybrid, and Outdoor Event Forecast
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Sequence understands diversity is crucial for a successful, vibrant events industry. We are proud to partner with ELI ...Diversity Scholarship Initiative
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Through working with Design Leadership Network, Sequence learned a number of valuable lessons, one being the ultimate ...The Silver Lining of Virtual
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We took an in-depth look at the cost-benefit of a landing page versus an event platform, and where you should host your ...Where to Host Your Next Virtual Event
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The 2021 Inauguration did not disappoint despite the unique circumstances. Read more on Team SEQ's thoughts.Memorable Moments from the 2021 Inauguration
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2020 required event pros to reimagine how experiences are created. As we head into the new year we are sharing 3 ...Three Event Predictions for 2021
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Being an events business during a pandemic makes for a long year. As we look back on 2020 there is plenty to reflect ...Three Reflections Heading Into 2021
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A question looms for nonprofits: Will we be able to effectively fundraise virtually? Sequence highlights what has made ...Effectively Fundraising in Virtual
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We think a virtual Holiday Party is better than no Holiday Party at all. We’re highlighting a fun, virtual ...Have a Happy Virtual Friendsgiving!
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Sequence is having a busy week! We have a number of diverse virtual events airing this week, a new website and brand ...A Busy Week, NBD
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We’re offering three key recommendations on how best to plan for an in-person component while not compromising the ...Planning for Virtual, Live, AND Hybrid? Here’s How.
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While we continue to design and produce a wide range of virtual events for clients, the common thread these days is ...Creating Impactful Virtual Experiences on Short Notice
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Our team has come up with a list of 6 different options based on cost, time & complexity, quality, and safety ...The Many Options for Capturing Video Content
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The emerging possibility to create safe hybrid events, which combine both in-person and virtual elements, has allowed ...How #TeamSEQ Brought Brooklyn Bridge Park Conservancy's First Hybrid Gala to Life
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Our Technical Production Department has amazing key takeaways regarding virtual tech and building a compelling virtual ...Tips from #TeamSEQ Technical Production
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Check out these impressive experiential executions from the virtual events world, and how they each represent a key ...Virtual Experiential Events: Impressive Examples and Industry Trends
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About six months ago, when the reality of the long-term pandemic set in for us, we made the decision at Sequence to ...Our Love for Live Events
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There can be a lot to consider when exploring virtual events, so here are 10 rules to follow to set yourself and your ...10 Rules for a Successful Virtual Event
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Here’s a look at what makes live event venues and virtual platforms comparable and distinct:Virtual Platforms vs. Event Venues
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That’s right, it was all about production for this unprecedented virtual Democratic National Convention.Takeaways from Night 2 of the DNC
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Here are a few big-picture observations on the events horizon from our perspective!State of Events in 2020 & 2021: What Sequence is Seeing & Hearing
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Lindsay Leaf, SVP, Experiential and Marketing at Group Nine Media shares her thoughts on the virtual events landscape ...Catching Up With POPSUGAR on the Landscape of Virtual Events
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First, we want to distinguish that pre-recorded content doesn’t have to fall flat or feel over-produced.The Pros & Cons of Pre-Recording Virtual Events
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Virtual events are a much different story than live events, as they require significantly more speaker prep time and ...Managing Speakers in Virtual Events
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Last week, we worked with the team at Advisen to take chances and try new things to make their first ever virtual Cyber ...How Sequence Got It Right with Advisen
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How to navigate the events landscape this Fall.Events this Fall: What to Do?
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These additional methods will help you go from “just another webinar” to a standout event.How to Make your Virtual Event Stay-at-Home Worthy
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THIS offer is about amplifying, raising up and benefiting organizations which empower, protect and enrich Black ...Nomination Qualifications for Sequence's Free Anti-Racism Event Production Services
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Here are some steps and tips to keep in mind when building your native virtual Run of Show.Creating a Run of Show for Virtual Events
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Sequence CEO Adam Sloyer moderated the weekly leadership council and we’re pleased to share a summary of organizational ...Sequence Partners with Event Leadership Institute on Non-Profit Leadership Roundtable
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We’ve been spending time discussing how non-profits can keep the same momentum online. The key is maintaining personal ...Tips for Maintaining Non-Profit Engagement on Virtual Events
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Last weekend, like so many other conference nerds and entrepreneurs, we were excited to attend Create & Cultivate’s ...SEQ Reviews: Create & Cultivate #MoneyMoves Conference
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So this morning, ready to plan our day around the virtual Shoptalk schedule, we checked our inboxes and saw that they ...What the Last-Minute Shoptalk Virtual Postponement Reinforces about Virtual Events
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During this time it remains clear to us that events still need sponsors to reach their goals, and sponsors still need ...The value of Sponsorship for Virtual Events
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More recently, the power of social media has yielded impressive returns for many causes.Pre-Covid Successful Social Media Fundraising Challenges
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We’re fortunate that many of the services we have always provided to our clients are still the foundation for a ...5 Ways Team SEQ is Helping clients switch to virtual
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Here are a few things we have observed from the participant’s POV which can help us make these experiences more ...7 Observations on Virtual Meetings from the Attendee’s POV
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This blog post brings you questions to ask when planning a virtual event, ways industry leaders are keeping events ...5 Questions to Help Set Your Virtual Event Up for Success
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With so much changing so frequently regarding COVID-19 we wanted to share some additional thoughts and ideas on what ...Events and Covid-19: Smart Tech Solutions
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Our CEO and Co-Founder, Adam Sloyer, weighs in on the resilience of the events industry and why, after the COVID-19 ...Why the events industry will be back -- and stronger than ever.
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Here are some resources and easy solutions if you’re interested in donating, repurposing or recycling any of your ...Repurposing Materials from your Cancelled Event(s)
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With so much content being circulated online, we thought we could help the events community by sharing a daily list of ...Daily COVID-19 and the events industry: what you need to know
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During this complicated time, we wanted to share some practical tips to consider for your own events.Tips for Managing Your Events and COVID-19
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The move to Miami provided the perfect opportunity for us to focus on elevating the 2020 conference to help celebrate ...3 Ways We Elevated the FFA’s Annual Global Conference
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The two things that really make Warby Parker #brandcrush worthy are 1. The Quiz and 2. The Buy a Pair, Give a Pair ...Brand Crush: Warby Parker
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When working with our clients on both one-off and annual conferences, the goal is always the same: keep the creative ...5 Ways to Elevate Your Conference With Experiential
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For non-profits the program is an opportunity to communicate mission, recognize award recipients and often times raise ...5 Ways to Elevate Your Non-Profit Gala’s Program
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From the Bryant Park Holiday Markets, we gathered our 5 favorite event-ready food action stations for your next event.
Our 5 Favorite Event-Ready Food Action Stations from the 2019 Bryant Park Holiday Markets
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As an event producer , where your plans and ideas can impact thousands of people in a single day, attention to ...5 Tips for Planning Sustainable Events
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In reflection and celebration of birthday #8, here are eight business lessons I’ve learned along the way.Reflections as Sequence Turns 8
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There’s lots to see and experience at BizBash, but we’re there for one reason and one reason only: NEW IDEAS!Team SEQ’s 5 Favorite Ideas from BizBash Live!
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While looking at a favorite biz mama feed @HeyMamaCo recently I saw a beautiful simple graphic that happened to contain ...
Brand Crush: Think Rosie
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Most people circle 10/31 on their calendars for the costumes and candy, but in the world of events the spooky ...
5 Spooky Halloween Brand Activations We Love
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There are so many aspects of the Glossier brand that make them crushable, but we're just going to focus on what spoke ...We've Got a Brand Crush on Glossier
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You know when you’re in a meeting and someone drops a name you’re supposed to have heard of and you nod your head while ...We’ve Got a Brand Crush on Cha Cha Matcha
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As Event Designers & Producers, we often deep-dive into a brand so we can bring it to life via a live experience. We ...WE'VE GOT A BRAND CRUSH ON KLARNA
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