Insights
Our perspective on creating meaningful events and experienced insights from the industry.
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Sequence has been recognized on Event Marketer's Top 100 Event Agencies “IT List for 2023!Sequence Named 2023 ‘IT LIST’ Event Agency by Event Marketer
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Swag continues to be one of the key must-haves for clients when it comes to planning events that make a lasting impact. ...What the Future of Event Swag Looks Like
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Fifteen years ago, Sequence Events started with a simple question: What if there was a better way?The Story of Sequence Events: 15 Years of Asking “Why”
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The most successful events start long before the venue is booked, the agenda is set, or the first vendor is contacted. ...The Questions We Ask Ourselves After Every Event
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The most successful events start long before the venue is booked, the agenda is set, or the first vendor is contacted. ...What Is Event Strategy, and Why It Matters Before You Plan Anything
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Ask someone what made an event worth attending, and they'll rarely start by talking about the number of sessions, the ...What Makes an Event Worth Attending
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There’s a moment in almost every event development process when the instinct to add starts to kick in.Why “Less Is More” Is a Strong Event Strategy
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We cannot understate how critical Discovery is to our success as a strategic agency. Our findings and key takeaways are ...The Discovery Process (Part II) - The Launch Sequence Process
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Sequence is very proudly a strategy-first agency. To us, that means that everything we do is seen through the lens of ...What is Event Discovery, and Why Do We Do It?
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Our third installment regarding the SEQ Discovery process is how we put the findings into action for our clients’ ...How Discovery Leads to the Experience (Part III)
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To get to that final ta-da takes a lot of behind-the-scenes effort that never shows up in social media pics or recaps.The 5 Things (of Many!) That Attendees Don’t See (But Are Critical to Any Event’s Success)
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The event wraps, a recap email and social posts go out, and then the momentum naturally shifts until it’s time to ...7 Ways to Keep Attendees Engaged Year-Round
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At Sequence Events, we don’t start by asking what kind of event something should be. We start by asking why it exists ...How to Choose the Right Event Format for Your Goals
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Event producers spend months thinking about both strategy and execution, like how the event flow supports the client’s ...6 Things Guests Actually Remember After an Event Ends
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Within minutes, most people form a gut impression of the event, and that impression tends to stick. Here are a few of ...What Event Attendees Notice First (And Why It Matters)
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Connection at events and conferences is often treated as a programming element. Add a networking break. Schedule a ...How to Design Event Spaces That Encourage Connection
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Registration is your first real chance to understand who’s showing up and how to design an experience that actually ...6 Unexpected Questions to Ask Guests During Event Registration
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At Sequence Events, we’ve learned that the strongest working relationships start with asking the right questions9 Questions We Ask Before We Say Yes to a Client Project
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It’s easy to think of an event as something that begins when doors open and ends when the lights go down.The Power of the Pre-Event: Why What Happens Before Guests Arrive Matters
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As the year comes to a close, we’re pausing to look back at the moments that shaped us, and the events that inspired ...Our Team’s Biggest Wins of 2025, and the Lessons We’re Carrying Into 2026
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At Sequence, we’ve seen time and again that the smallest details often make the biggest impact.Little Touches That Make a Big Impression at Events
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Event design isn’t just about what guests see—it’s about what they feel.How to Engage All Five Senses in Event Design
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Companies are using their own offices for team-building moments, client programming, and internal celebrations, the ...The Rise of the In-Office Event: Turning Workspaces Into Experience Spaces
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If there’s one thing we know about events, it’s that “engagement” isn’t what it used to beThe New Rules for Attendee Engagement
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Ready to book a venue for your upcoming event? Wait! Before you sign on the dotted line, there’s a smarter first step: ...8 Reasons Your Event Agency Should Be Doing Your Venue Research
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At Sequence, we love turning complex or more serious topics into experiences people look forward to and remember. Here ...How to Elevate Niche Topics Into Extraordinary Event Experiences
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When you’re producing an annual event—or a whole series of events—it’s easy to get stuck in the push and pull between ...Why A Creative Throughline is the Secret to Stronger Annual Event Strategy
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[Download] Inside Manhattanʼs Hottest New Event Spaces for 2025Inside Manhattanʼs Hottest New Event Spaces for 2025
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[Download] Discover 7 on-trend theme ideas to elevate your year-end celebration. Download Sequence’s free, guide to ...7 On-Trend Theme Ideas to Elevate Your "Year-End Celebration"
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It might be August, but trust us—now’s the time to start thinking about your company’s end-of-year celebration.It’s Time to Plan Your End-of-Year Celebration
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Logo placement at live events isn’t just about visibility for your brand or sponsors—it’s about storytelling.How to Use Logos Thoughtfully in Event Design
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When it comes to evaluating an event’s success, ROI is often the first thing people think, but we believe is just one ...How to Measure the "ROs" of Your Event Beyond Just ROI
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CCO and Co-founder Lizz Torgovnick shares lessons, helpful tips, and surprising insights from the ground at the world’s ...What We Learned From Producing Our First Activation at Cannes Lions
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Inside GumGum’s Nostalgic Activations at POSSIBLE and Cannes LionsThe SEQ Report: Inside GumGum’s Nostalgic Activations at POSSIBLE and Cannes Lions
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These hard-earned tips will help you travel smarter, work better, and maybe even sneak in a little sleep on the plane!Team SEQ’s Top Tips for Business Travel
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When we talk about ROI in the event world, it often boils down to balancing costs—like venue, production, catering, and ...Why Successful Events Are About More Than Just ROI
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5 Ways to Make an impact at a Festival ActivationBrand Crush: Why We’re Crushing on Festival Activations
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Recently, we sat down with Shannon Scanlin, GumGum’s Senior Manager, Global Marketing, to explore why live events have ...How SEQ Client GumGum Is Using Live Events to Elevate Its Marketing Strategy
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10 crucial questions to ask potential event partners during your initial meetings and RFPs10 Essential Questions to Ask a Potential Event Partner
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Here’s a rundown of some essential do's and don'ts to help you master the art of event swag.How to Elevate Your Event's Impact With Purposeful Swag
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How to prepare for bad weather at events.How to Prepare for Unexpected Weather at Events
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Creating stage designs that make a major impact.10 Ways to Create a Stage Design That Makes a Major Impact
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Strategic events like big sales kickoffs, team-building retreats, networking happy hours, and smaller internal meetings ...
Why Strategy Is Crucial When Planning an Employee Engagement Event
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Immersive, standalone consumer activation, a sponsor booth at a conference or trade show, the key to success is a ...What’s Working Now in Experiential Marketing
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Tips for effective and strategic milestone and anniversary celebrations.7 Tips for Planning an Effective Anniversary Event
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As 2025 kicks off, the event industry is buzzing with fresh trends and exciting innovations. Here are six creative ...7 Creative Trends We’re Excited About for 2025
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For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy.9 Strategies to Turn Your Fundraiser Into a Year-Long Success
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In the spirit of the season, check out our (by no means comprehensive!) gratitude list for 2024.What Team SEQ Is Thankful for This Year
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Live events empower creators to build trust, grow audiences, and unlock revenue. Brands, too, can connect authentically ...Why Live Events Are Crucial in the Creator Economy
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In the world of event production, our interns aren’t just here for the ride—they bring fresh ideas, push limits, and ...6 Best Practices for Working With Interns
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How to Convince the C-Suite to Host a Meeting or EventHow to Convince the C-Suite to Host a Meeting or Event
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At Sequence Events, creativity isn’t just something we strive for—it’s the very essence of who we are and what we do.6 Places Team SEQ Finds Creative Inspiration
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Here are some pro tips for timing, location, programming, and more that will turn your welcome reception it into the ...How to Host an Impactful Welcome Reception at Your Next Conference
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From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to ...9 Strategies for Mitigating Event Hiccups
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The POSSIBLE conference has become a powerhouse in the marketing sphere, notching a 40% surge in attendance and drawing ...The SEQ Report: Inside GumGum’s Show-Stopping Debut at the POSSIBLE Conference
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Here are some things we look for when choosing vendors, and why these factors encourage us to build long-lasting ...5 Essential Traits of a Great Vendor Partner
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Hooking up with other brands for event partnerships. This isn’t just a tactical approach to marketing; it can be a way ...Brand Crush: Collaboration
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A networking event is a strategic opportunity to forge professional relationships and strengthen existing ones. Here ...What Makes a Good Networking Event?
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8 Must-Have Moments at a Sales Kick-Off Event8 Must-Have Moments at a Sales Kick-Off Event
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Here are 15 of our top tips for producing nonprofit events with impact.15 Quick Tips for Producing an Effective Nonprofit Event
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Benefits of hiring an external event agency is ability to cut through the clutter when it comes to complex logistics - ...Best Practices for Working With an External Event Team
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Employee engagement events can significantly impact an organization's success by boosting morale, enhancing team ...7 Must-Read Tips for Employee Engagement Events
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We produce large conferences to intimate workshops, we appreciate the power of small events and roadshow concepts—as ...The Power of Small Events
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Reddit seems to be nurturing a demographic shift in our favorite way: through live events and activations. So today, ...Brand Crush: Reddit
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Every event should be a strategic part of a year-round marketing plan—which means it’s crucial for us to view each ...5 Tips for Maximizing Your Event Marketing Plan
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Here at SEQ, we think consistent branding and design is crucial, particularly for large conferences.Why Your Event Needs a Strong Visual Identity
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Live events and conferences present a unique opportunity for sponsors to engage with their target audience in ...How to Effectively Integrate Sponsors at Your Next Conference
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SEQ’s Chief Creative Officer Lizz Torgovnick has witnessed firsthand the transformative power of events—and has some ...Future Forecast: 7 Event Industry Predictions for 2024
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Choosing the right name for your event or conference is a crucial way to communicate to attendees and non-attendees ...6 Things to Think About When Choosing a Name for Your Conference
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For this special Thanksgiving blog post, we wanted to shine the spotlight on some of our former interns and the amazing ...6 Former Interns Reflect on Their Time at Sequence
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Tapping into nostalgia is a way to foster connections, drive engagement, and create lasting memories. Here are five ...Brand Crush: All-Things Nostalgia
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Understanding your audience is the single best way to build a memorable experience attendees will remember for years to ...How to Identify (and Appeal to) Your Event’s Target Audience
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One of the benefits of live events? The irreplaceable connections, networking, and insights that arise when you gather ...How to Get the Most Out of Your Event’s Breakout Sessions
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We asked Team SEQ why creativity and design are so important, how to work them into the budget, the tangible ways they ...The Importance of Creativity & Design
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Whether we’re organizing a corporate conference, a brand activation, or a holiday party, here are some tips on how we ...How to Choose the Ideal Event Venue
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Sequence really knows how to produce an impactful investor conference. Here are five tips we’ve learned along that way ...5 Ways to Level Up Your Next Investor Conference
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At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at ...What's Working Now in Trade Show Booths
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We’re impressed by brands that think outside the box. This summer, we’ve got a brand crush on BÉIS, the travel ...Brand Crush: BÉIS
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In today's fast-paced media landscape, organizing events that capture the attention of the press requires thoughtful ...5 Tips for Planning Engaging Press Events
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Believe it or not, ‘tis the season to start planning your organization’s holiday party.6 Holiday Party Predictions for 2023
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Everyone deserves to feel respected, valued, and safe at our events. It benefits the event by allowing attendees to ...Planning Inclusive Events for LGBTQIA+ Attendees
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Every event has different priorities, and identifying your basic goals and needs allows you to plan where to spend the ...Areas Of Your Event Budget That Should Never Be Sacrificed
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Here are some key questions to ask yourself when developing an event strategy, before you get into the planning phase.2023 Is the Year to Lean Into Strategy In Events. Here’s How.
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Here are our 6 tips for choosing a speaker, establishing clear communication, coordinating travel and contract ...6 Smart Tips for Working With Keynote Speakers
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Here are some key steps we take during the process of launching a new event, from initial research to client ...Are You Launching a New Event? Here's Where to Start
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While the Sequence Team was on-site last week to produce a client booth, I had the opportunity to connect with ...What was the Buzz at Shoptalk 2023?
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AI is going to impact the majority of businesses—but for an industry like events, which is traditionally non-scalable ...Five Ways AI Will Disrupt the Events Industry
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As we're excited that in-person events are in full swing, here are some creative ways to ensure your guests are ...7 Smart Ways to Get Guests Interacting at Your Next Event
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San Diego Comic-Con International connects fans, celebrities and artists from around the globe to celebrate the past, ...Brand Crush: San Diego Comic-Con International
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Physical and Mental Wellness is currently trending at in-person events and activations in a big way. Here are some ways ...Seven Ways Events Can Nurture Guests' Physical and Mental Wellness
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We are thrilled to introduce Sequence's newest partner, Erin Rynn!Sequence Brings on a Fourth Partner
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Check out what we felt were major takeaways at NRF's Big Show and how they will impact future events!Our Top Five Takeaways from NRF 2023 — and how they will impact events
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We asked our fearless CEO, Adam Sloyer, to share some thoughts, feelings and his six major predictions regarding the ...The State of Events: Six Predictions for 2023
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As 2022 comes to a close, the Sequence team is reflecting on this year of transition — when IRL events returned in full ...Team SEQ Lessons From 2022, and a Look Ahead to 2023
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At Sequence Events, we firmly believe that even if you can’t implement every eco-friendly element you’d like, something ...8 Simple Sustainability Hacks for Your Next Event
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As the holiday season approaches, we at Sequence feel a tremendous sense of gratitude.Leading with Gratitude
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Sequence has been named one of the “100 Best Places to Work in New York City” for 2022 – and #20 overall in the Small ...Sequence Recognized by Crain’s As Top 100 Places to Work in NYC
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Sephora's in-store experience gives shoppers the ability to experiment and visualize what their products might look ...Brand Crush: Sephora
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We believe that events should bring attendees a sense of joy and connection. In honor of Disability Pride Month, we ...Tips to Make Your Next Event More Accessible and Inclusive
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