The Client:
BNP Paribas is a leading global bank headquartered in Paris, offering a broad range of financial services including corporate and institutional banking, wealth management, and retail banking across 65+ countries.
The Challenge:
BNP’s flagship annual U.S. event, the Global Markets Americas (GMA) Conference, serves as a critical platform for convening clients, prospective clients, key stakeholders, and bank leadership for a day of high-impact thought leadership, relationship-building, and brand elevation. As one of the fastest-growing international banks in North America, BNP brings high expectations to the GMA Conference, particularly in terms of programming and attendee experience.
The Solution:
Since 2019, BNP has partnered with Sequence to design and produce the GMA Conference, delivering a refined and impactful experience for a senior-level audience. The event brings together more than 900 attendees in New York City for a full day of programming, networking, VIP dinners, and bespoke brand-building moments. The stage has featured high-profile speakers including Ray Dalio, Gary Cohn, and Dr. Janet Yellen in 2025. Bloomberg Television routinely covers the event, capturing live content and conducting speaker interviews on-site.
The Results:
What began as a 300-person, half-day event in 2019 has grown into BNP’s largest North American tentpole event, now welcoming over 900 attendees for a full-day experience. Sequence has proudly supported the conference’s growth year after year, delivering the event in-person, virtually, and in hybrid formats—all while maintaining its standard of excellence and strategic impact.
Kind Words:
“Thank you so much! The Sequence team was amazing and went above and beyond all my expectations!”
-Senior Event Manager, BNP Paribas
