Over the past decade and a half, some of the events that have stayed with us the most have not always been the biggest or the most glamorous. They’ve been the ones that challenged our team creatively, pushed us to think out of the box, and marked many meaningful turning points for our company. They’ve sparked new ideas, tested assumptions, and reminded us why we love what we do.
So, please join us for a walk through memory lane as we revisit 15 (of the MANY) events that have stood out along the way. Each one tells a different story about our amazing team, our unique journey, and the (often winding) path we’ve taken to get there.
Across varying scales, diverse audiences, a wide variety of themes, continents and cities, please read on to celebrate the moments that have shaped Sequence into who we are today…
LinkedIn - Our First Event and Still a Client
15 years ago, LinkedIn came to us with a request: find a meaningful way to celebrate the end of the year, recognize their employees, and bring their people together to commemorate all they had accomplished.
While that request has evolved over the years, into multiple cities, plus-ones, summer outings and more, the strong partnership has remained.
It’s been incredible to grow alongside such an icon of business and connection as LinkedIn, all while bringing their community together in a meaningful way.
LEGO - From Movie Screenings to Product Debuts
Sometimes you get a client that pushes you to think outside the box - literally.
From unveiling new products at innovative launches, executing brand pop-ups on NYC city streets, to stepping onto the red carpet to celebrate a new LEGO film, we’ve loved the creative opportunities this partnership has brought our way over the years.
No matter the event we’re producing, LEGO has given us endless opportunities to dream bigger, think creatively, and connect with our inner builders.
Spotify - The Ultimate Housewarming
Exploring your new office space is always exciting. But a curated scavenger hunt experience as your housewarming party? Even more memorable.
Spotify asked us to create an alternate style of event to introduce 2,000+ Spotify employees to their new 13-story NYC headquarters. Our solution? A fully custom “find & seq” experience designed fully with their team and new office in mind.
Our SEQ mobile app drove the user experience, presenting photo clues, challenges, and other unique content while guiding employees through special rooms (like a game room, craft space, and more!) and public areas around the building.
You can bet it’s going down in our books as one to remember!
HSMAI - Awards Show Extraordinaires
For more than nine years, Sequence partnered with the Hospitality Sales and Marketing Association International (HSMAI) to produce the annual Adrian Awards, celebrating marketing excellence and lifetime achievement across the hospitality industry.
With the main stage as the focal point of the evening, each Adrian Awards gave our team the opportunity to bring creativity and technical expertise together, as well as reimagine this action-packed show with more than 60 awards handed out live.
Year after year, we helped create an experience worthy of the industry’s biggest accomplishments, frequenting the Biz Bash 1000, all while mastering how to keep our clients’ needs at center stage.
Her Justice Stairclimb - Climbing for a Cause
Since our inception, Sequence has been proud to support the work of countless nonprofit organizations making a difference in our communities and the world. We tackle the behind-the-scenes planning and logistics so our clients can stay focused on their work, which matters most.
One standout partnership has been with Her Justice, a nonprofit providing free legal services to women living in poverty. Over eight years of producing their annual stairclimb event, Sequence brought together more than 100 staff and volunteers to climb six different iconic New York City buildings in support of Her Justice’s mission.
This event challenged us to rethink the traditional fundraising event and create an interactive experience for so many to enjoy, bringing their mission to life through team participation, lots of energy, and of course - love.
Wharton Graduation - An Event Worth Celebrating
Since 2011, Sequence has partnered with the University of Pennsylvania to design and produce experiences worldwide. Over the years, this partnership has brought recognition including an industry award for Best Use of Graphic Design and for Best Marketing Design.
There are almost too many highlights to choose from, but one of the standouts for us was designing immersive branding and scenic for their graduation experiences at the Wharton School’s Master’s, Doctoral, and Undergraduate programs.
A multifaceted, on-campus experience celebrated each graduating class in a distinct yet unifying way, creating a memorable moment for graduates, families, faculty, and guests. This is an ongoing team relationship we treasure, and we can’t wait for the next experience together!
Klarna - Sequence Hits the Runway
It’s not every day you get to play a role in New York Fashion Week. So when Klarna asked us to produce their Retail Lab for the Style360 Celebrity Designer Showcase, we knew this was one for the scrapbooks.
The fully custom activation brought Klarna’s Retail Lab to life with custom wardrobes and fitting rooms, and an immersive environment that put the Designers’ looks front and center throughout the week.
Attendees got a first-hand feel for the fashion while Sequence created a brand-immersive experience for all to enjoy. Buzzworthy? Absolutely.
FFA - Small Team, Big Impact
With a small but mighty full-time team and an incredible roster of worldwide contractors, there is no limit to just how much Sequence can accomplish (or where we can accomplish it!).
Take the Fund Finance Association’s (FFA) Global Symposium. Over the course of our decade-long partnership, Sequence helped transform the event from a half-day, gathering of 300 people, into a four-day, 3,000-attendee, industry-leading conference.
From welcoming celebrity speakers like Tom Brady, Ryan Reynolds, and Serena Williams, to producing FFA’s global conferences across the United States, Europe, and Asia, this incredible partnership has taken us around the world and back - literally.
TikTok Virtual - Getaway Goes Virtual
While the world may have paused in 2020, Sequence was determined to keep creating experiences that allowed our clients and their communities to stay connected - to their goals and to each other!
When TikTok came to us looking for a way to bring Creators together through a fully custom virtual meetup, Sequence put our thinking caps on and dove straight into strategy.
Our “Getaway” theme imagined the photo-real experience as 15 virtual locations within an interactive, branded resort map. Attendees could explore the resort, and join their fellow TikTokers in community-building activities and games inspired by TikTok trends, creating opportunities for connection and collaboration, despite the physical distance.
The fully custom, photo-realistic aesthetic (no SIMS-style here!) and real-time event experience earned recognition from Eventex as one of the Best Virtual Events of the Year and became a point-of-pride moment for Team SEQ.
Camp Thumbtack - A First Worth Remembering
Producing a company’s first anything always feels like a milestone for Sequence. So when Thumbtack asked us to produce their very first full-company offsite, we knew it was time to go camping… we mean go all out! .
Team SEQ designed the thematic design, creative development, technical production, logistics and execution of this multi-day, camp-themed experience. Camp Thumbtack blended education, team building and entertainment to unite and inspire this leading tech company’s remote-first employees.
This offsite stands out for more than its award-worthy creative production (did we mention that it won Event Marketer’s B-to-B Hidden Gems Award). From camp-inspired activities, immersive branding and decor, and plenty of shared experiences, both employees and Team Sequence left feeling bonded to the Thumbtack team for life!
GumGum - Taking Creativity Global
One of our most beloved ongoing collaborations is with the incredible team at GumGum - a leader in MarTech. Starting with ground-breaking (and award winning!) activations at POSSIBLE in Miami, extending across the country for year-round exclusive client events (via our annual retainer scope), and across the globe to Cannes, France.
At the Cannes Lions Festival of Creativity, Sequence transformed a private apartment on La Croisette into Le Rétro Studio: a French Riviera-inspired creative space that brought nostalgia marketing, hospitality, and retro branding together in one immersive experience for GumGum’s team to connect with their customers and prospects, and create enduring content.
The activation was a standout chapter in a partnership filled with many milestones, new places, and deeply strategic storytelling that will always stick with us.
Air France - A Milestone Worth Celebrating
As “Agency of Record” for Air-France-KLM, every experience feels first class, but one anniversary in particular stands out.
To commemorate KLM Royal Dutch Airlines’ 80th anniversary of the groundbreaking route between Amsterdam and New York, Sequence designed an immersive celebration at The New York Historical. SEQ led the design and production from start to finish, transforming the museum into an immersive expression of KLM’s history, Dutch heritage, and longstanding connection to New York.
This special celebration for KLM’s partners, influencers, and executives, gave the milestone anniversary the moment it deserved and was called by KLM CEO “The best KLM event ever!”.
BNP - Where Every Detail Matters
When your audience includes some of the world’s most recognized leaders and thinkers, every detail matters.
Since 2019, Sequence has partnered with BNP Paribas to design and produce the Global Markets Americas conference, the bank’s flagship U.S. gathering for clients and key stakeholders.The program regularly features world renowned voices including George W. Bush, Nikki Haley, David Axelrod, Janet Yellen, Gary Cohn, and Michael Milken, to name just a few.
From logistics, to the branded environment and technical production, Sequence brings the precision, polish, and thoughtful execution needed to create a memorable experience that reflects the strength of the brand time and time again.
MFA - New Take Each Fall
We see repeat events as an opportunity to make each experience feel distinct, fresh, and special.
Math for America (MfA) has entrusted Sequence with the design and production of its annual Fall Function since 2014, bringing together 1,500+ attendees to recognize and celebrate NYC’s top STEM teachers. While the purpose remains consistent, the theme changes each year, giving our team a new creative challenge every time.
From themes like “Graph Paper” to “Weird Science,” Sequence has brought these fully integrated experiences to life, leaping off of the worksheet and into the ballroom. Proving that even the most familiar events can feel brand new!
Greenlight - First Contract to Continued Partner
Long-time Sequence client Greenlight Capital loves to recreate their annual investor meeting at iconic NYC locations like the American Museum of National History and most recently Jazz at Lincoln Center.
From transforming the iconic blue whale into a colorful centerpiece to producing unique panel discussions, dinners, and dessert receptions, SEQ found new ways to bring the museum to life each year.
Reimagining an iconic space again and again? That’s a challenge we’ll gladly take on.
Lux AI Summit - Reimagining the Future
Here at Sequence, we’re embracing the multifaceted conversation about AI.
That’s why we were so excited to partner with Lux AI to help produce their AI Summit, bringing together 300+ leading CEOs, researchers, builders, and creatives for a full day of discussions, live demos, and curated networking. Themed AI CANVAS, the Summit explored the intersection of artificial intelligence and human imagination.
Any time we get to use creative expression to imagine what’s next, we’re all in, making this event a definite standout for Team SEQ.
Just when we think we’ve seen it all after 15 years, our clients and partners continue to open new doors, challenge our thinking, and give us new ways to create meaningful experiences. These 15 standouts are just a glimpse into the journey, and we’re excited to see what’s around the corner. There’s plenty more for Sequence to explore!
Looking to create a standout event of your own? Book a free Strategic Event Consultation and learn how Sequence can help you.