The Client:
Software company RevenueCat partnered with Sequence Events to produce App Growth Annual (AGA) 2025, its flagship conference for the global app and tech community. Held at The Glasshouse in New York City, the one-day event brought together roughly 300 attendees, primarily product leaders, developers, and technologists focused on building and optimizing paywalls.
The program featured 34 speakers, including DJ Jazzy Jeff, alongside keynotes, fireside chats, and a live final round of RevenueCat’s Paywall Building Challenge.
The Challenge:
AGA 2025 needed to do more than deliver strong content. The event was designed to feel energetic, community-driven, and distinctly RevenueCat, while elevating the overall experience and strengthening the brand’s presence within a highly technical audience.
A key moment on the agenda was the Paywall Building Challenge, a live competition featuring five finalists from around the world racing to build a sample paywall as accurately and quickly as possible. Envisioned as an esports-meets-WWE-style showdown, the segment required a dramatic mainstage environment capable of supporting livestreaming, bold lighting effects, and cryo jets.
The Solution:
Sequence partnered closely with RevenueCat to bring the brand’s vision to life through design-led production and intentional engagement moments. As a first-time partnership, the focus was on creating an environment that felt bold and memorable while supporting a fast-moving, content-heavy program.
SEQ’s scope included:
- Environmental design and production, spanning graphics, fabrication, AV, lighting, and onsite execution throughout The Glasshouse.
- A striking visual identity, with full-gradient graphic treatments at arrivals, registration, and the mainstage. Layered opacity and blended color techniques added depth and energy while maintaining a clean, modern look.
- Engagement-driven attendee spaces, including lounge seating for networking, charging stations, a grab-and-go corner store, an airbrushing station, a social wall, and an ’80s-themed photo booth.
- A swag store designed like a New York City bodega, giving attendees the freedom to browse and select their own merchandise within a playful, on-brand environment.
- Additional NYC-inspired decor woven throughout the venue, from subway turnstiles at registration to wooden subway benches, bike racks, subway entrance details, and decorative street lights that reinforced the setting.
- A high-energy mainstage for the Paywall Building Challenge, featuring dropdown banners flanking the LED screen, programmable ceiling lighting, uplights across the audience and stage, strobes, spotlights, and cryo jets. The production supported both the in-room experience and the live broadcast, complete with a championship belt for the winner.
The Results:
AGA 2025 delivered a visually engaging experience that reinforced RevenueCat’s brand and brought its community together. Approximately 300 attendees gathered for a day of content, conversation, and hands-on moments that encouraged movement and interaction throughout the venue.
The Paywall Building Challenge emerged as a clear highlight of the program, delivering one of the day’s most memorable moments and setting the tone for the event’s energy and pacing. Design-forward environments, from the NYC bodega-style swag store to the competition mainstage, helped maintain momentum throughout the day.
For Sequence, the event marked the successful execution of a unique gameshow-style competition. The strong attendee response laid the groundwork for an ongoing partnership with RevenueCat and demonstrated how thoughtful design and production can elevate even highly technical content.
The Kind Words:
“The event was a major success! The ability to pivot during some of the last-minute challenges was super helpful. The support staff, brand ambassadors, and security were really top notch. … I was very happy!”
—Chief of Staff, RevenueCat