Last week, we looked at some challenges event planners have in developing mobile apps for their events. Indeed, according to a recent online poll from Special Events, only 20 percent of respondents have created or commissioned a custom mobile app for an event. . . more
Widely watched—and criticized—the Super Bowl halftime show has become almost as important as the game itself. This year Beyoncé was the headlining act, taking the stage at the Mercedes-Benz Superdome in New Orleans on Sunday evening for the Pepsi-sponsored event. . . more
Choose the right meeting space for a effective event. The window-lined conference room where San Francisco–based freelance planner Loretta Lowe was slated to teach a class in event management. . . more
These two vets from Paint The Town Red launced their own firm last fall. He's a good yin to her yang. . . more
33 Rising Stars from across the financial industry to be recognized at the 19th Annual Merit Award Dinner . . .more
Lizz Torgovnick, managing director and co-founder of Sequence . . . I remember the first time I attended a professional event. A PR firm was hosting a cocktail party at some swanky L.A. hotel . . .more
After last year's radical format change, which replaced the traditional seated dinner with a reception followed by dessert and the presentation ceremony, the Hospitality Sales & Marketing Association International . . . more
Millennials are said to be creative, multitasking, fun-loving, knowledge-seeking job hoppers -- and they're well on their way to reshaping the future of the meetings industry . . .more
Adam Sloyer, formerly CEO North America for international events firm Global Events in New York, announced yesterday that he has left the company to launch event agency Sequence . . .more
Adam Sloyer, former C.E.O. of North America for Global Events, has left the experiential marketing company to start a new agency with colleague Lizz Torgovnick. The New York-based business, known as Sequence . . . more
Two senior executives from Global Events have left the company to launch Sequence . . . more